facebook twitter instagram linkedin google youtube vimeo tumblr yelp rss email podcast blog search brokercheck brokercheck

Our Holistic Wealth Management Approach

A private asset management firm with truly personalized investment & planning strategies


Central to our wealth management philosophy is a holistic, integrative approach. In lieu of piecemeal investing advice in a vacuum, we build strategies around your entire financial picture and your unique goals. We aim to build a heritage. 

With Us, It’s Personal 

Our vision for your fiscal health is multi-generational. With us, you’ll never be an account.Our clients are like family. 

Wealth Management That Integrates Your Entire Financial Life 

We understand that every trade and every change in your life’s circumstances affects your taxes, income needs, charitable desires, retirement plans, and family’s heritage. That’s why we marry investment management with ongoing financial planning. When we understand how one financial component affects the whole, we can make smarter decisions toward pursuing your long-term goals. 

A Financial Planning Core 

A personalized financial plan is truly a cornerstone of wealth management. Our CERTIFIED FINANCIAL PLANNERS™ can help you create a personalized and comprehensive plan that matches your unique goals and takes into account every area of your financial life. 

Strategic Tax Minimization 

Tax minimization is an area many investorsand some advisorsoverlook. Through our sister company, InConcert Financial Group®, we integrate strategic tax solutions to maximize your money’s efficiency, optimize your business, and position you for future goals.

We Coordinate with Your Team 

We don’t work in a silo. To help you multiply your ability to accumulate and preserve wealth, we coordinate with all of the advisors involved in your tax, legal, and financial work. 

We Have a Rich Heritage 

Heritage Capital Private Asset Management was founded in 1991, but our roots trace back to the mid-1960s, when our founder began to realize the benefits of bringing together all elements of a client’s financial picture into what he called “total wealth management.” This integrative approach—investing a client’s portfolio not in a silo but in the context of their entire fiscal situation—continues to drive Heritage Capital today. 

Personalized. Holistic. Heritage. Let's Build a Heritage with Our Holistic Wealth Management Approach

Learn more about how we can help you build a heritage.  

Let our client services team handle any of your wealth management questionsFeel welcome to ask a question, request a complimentary consultation, or contact our client services team for immediate assistance.

Elspeth S. Campbell
Client Services Coordinator    
(510) 235-1046 Ext. 110   

Schedule a Consultation

 Ask a Question