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We Believe in Team

Our mission is to help our clients build and protect their wealth. We don’t work in a silo. To help our clients multiply their ability to accumulate and preserve wealth, we coordinate with all of the advisors involved in their tax, legal, and financial work.  

Deep Roots in San Francisco 

Heritage was founded in 1991, but our roots trace back to 1966, when our founder began proactively helping clients invest Total Wealth Management. We have a rich legacy of working with many families across the Bay Area for several decades.  

A Holistic Wealth Management Philosophy  

Our approach is integrative. Instead of investing a client’s portfolio in a silo, we look at their entire financial life through a financial planning lens—and only from there do we invest. This helps ensure we’re keeping all the fiscally affected areas in mind when making an investment or planning decision. Investment returns are only one metric.  

For truly effective wealth management, we aim to keep their tax burden minimized, their retirement income protected, and their heritage intact.  

If you have a client scenario you’d like help with, feel welcome to reach out. We’ll treat your clients as we treat our own. Simply contact us below, and our client service team will help direct you to the appropriate person quickly.  

As a Chartered Financial Analyst (CFA), Kelly is highly skilled in analyzing securities. As a CERTIFIED FINANCIAL PLANNER™ professional, he integrates a client’s cash-flow needs, tax picture, and personal risk tolerance into their investment plan instead of investing solely from a fund’s potential.Kelly Crane, CFP®, CLU, CFA, MBA 
President & Chief Investment Officer 
(510) 235-1046  or